How a Restaurant Dominated Food Delivery
Climbed from #12 to #3 by Reading Between the Reviews
Stuck at #12 Ranking
A well-known Indian restaurant was struggling to improve its ranking on food delivery platforms. Despite having good food, they were stuck at #12 and couldn't understand what was preventing them from climbing higher. They needed insights into what top-ranked restaurants were doing differently - from menu presentation to pricing strategies to customer feedback patterns.
The challenge was understanding the competitive landscape across multiple platforms (Swiggy, Zomato, Uber Eats) and identifying actionable strategies to improve their ranking.
Comprehensive Competitive Analysis
We analyzed 50 top restaurants across six months of data from Swiggy, Zomato, and Uber Eats. This comprehensive analysis revealed menu positioning strategies, pricing patterns, review trends, and customer preference insights that top performers were leveraging.
Key Insights Discovered:
- → Top restaurants optimized menu item positioning and descriptions
- → Biryani was a high-demand item with specific customer expectations
- → Review patterns revealed what customers valued most
- → Pricing strategies varied significantly between platforms
#12 to #3 in 60 Days
By implementing data-driven strategies based on competitive analysis, the restaurant climbed from #12 to #3 ranking in just 60 days. A key success factor was optimizing their biryani menu presentation, which led to a 65% increase in biryani orders.
Strategic Actions Taken:
- • Revamped menu item descriptions based on top performer analysis
- • Optimized biryani presentation and positioning
- • Adjusted pricing strategies across platforms
- • Improved review response and engagement patterns